MANILA – The Jollibee Group (JFC) is looking to expand its Compose Coffee brand outside its home market of South Korea into Southeast Asian markets.
JFC, which owns several overseas food brands, said it plans to leverage its global supply chain to export the Compose Coffee model to the world.
The expansion will tap into Southeast Asia’s “K-food” craze and a growing appetite for affordable, premium-grade specialty coffee, the company said.
The strategic pivot comes as the South Korean brand, a cornerstone of the Jollibee Group’s international portfolio, continues a streak of “unprecedented growth.” Compose Coffee announced Tuesday it had surpassed the 3,000-store milestone, adding 1,000 new locations in just 18 months despite operating in the hyper-competitive South Korean market.
“As we bring this momentum to more international markets, we see significant opportunities to create long‑term value for shareholders. Compose Coffee is a strategic growth engine for the Jollibee Group’s international portfolio, and we are committed to investing behind its global potential,” said Richard C.W. Shin, CEO of Jollibee Group International.
JFC said that Compose Coffee sold approximately 200 million cups of its signature Americano last year, boosted by a high-profile marketing collaboration with BTS superstar V.
The Jollibee Group, which operates over 10,000 stores across 33 countries, acquired a 70 percent stake in Compose Coffee to bolster its global coffee footprint, which already includes The Coffee Bean and Tea Leaf and Highlands Coffee.
